Privacy policy

Privacy Policy

Stalder & Reid respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit stalderandreid.co.uk, place or attempt to place an order, create or use an account, contact us, request a return, refund or warranty service, subscribe to marketing communications or otherwise interact with Stalder & Reid.

It also explains your rights under applicable United Kingdom data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, the Data (Use and Access) Act 2025 and, where applicable, the Privacy and Electronic Communications Regulations 2003 ("PECR").

1. Who We Are

Stalder & Reid is operated by PURA VIDA ECOM SOLUTIONS LLC, a limited liability company registered in the State of New Mexico, United States.

Legal business name: PURA VIDA ECOM SOLUTIONS LLC
Business address: 3028 Frontier Ave NE, Albuquerque, NM 87106, United States
Website: stalderandreid.co.uk
Email: clientservices@stalderandreid.co.uk

For the purposes of applicable data protection law, PURA VIDA ECOM SOLUTIONS LLC is the data controller responsible for the personal information described in this Privacy Policy.

Stalder & Reid is the trading identity through which our online watch retail business is presented to customers in the United Kingdom.

2. UK Representative

In accordance with applicable UK data protection requirements, PURA VIDA ECOM SOLUTIONS LLC has designated a representative in the United Kingdom for matters relating to the processing of personal data.

UK Representative:
Rodrigo Laimer Schmitt
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
Email: clientservices@stalderandreid.co.uk

Individuals in the United Kingdom and the Information Commissioner's Office may contact our UK Representative regarding matters concerning the processing of personal data under the UK GDPR.

3. How to Contact Us About Privacy

For privacy, data protection or personal-information enquiries, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.co.uk

You may also write to the data controller at:

PURA VIDA ECOM SOLUTIONS LLC
3028 Frontier Ave NE
Albuquerque, NM 87106
United States

Or contact our UK Representative using the details provided above.

4. Personal Information We Collect

The personal information we collect depends on how you interact with Stalder & Reid and our website.

Identity and Contact Information

We may collect information including:

  • your name;
  • email address;
  • telephone number where provided or required;
  • billing address;
  • delivery address;
  • account information where applicable; and
  • other contact information you provide to us.

Order and Transaction Information

When you place or attempt to place an order, we may collect or process:

  • products ordered or considered;
  • order number;
  • order value;
  • billing information;
  • delivery information;
  • delivery method;
  • payment status;
  • transaction information;
  • returns and refunds;
  • warranty and after-sales information;
  • order correspondence; and
  • information used for order verification or fraud prevention.

Payments are processed using the payment methods and payment providers made available at checkout.

You should never send your complete payment-card number, card security code, banking password or one-time security code to Stalder & Reid by email or another unsecured communication method.

Client Services and Communications

We may collect and retain information you provide when you:

  • contact Stalder & Reid Client Services;
  • ask a question about a product;
  • request assistance with an order;
  • request an order cancellation or amendment;
  • request a return or refund;
  • make a warranty or after-sales enquiry;
  • make a data protection request or complaint;
  • complete a website form; or
  • otherwise communicate with us.

Technical and Usage Information

When you access or use stalderandreid.co.uk, we or our technology providers may collect certain technical information, including:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • language and browser settings;
  • pages viewed;
  • links and features interacted with;
  • referring website or page;
  • session information;
  • approximate location derived from technical information; and
  • cookie or similar technology identifiers.

Marketing Information

If you subscribe to The Stalder & Reid Edit or otherwise receive marketing communications from us, we may process:

  • your email address;
  • subscription status;
  • marketing preferences;
  • unsubscribe information; and
  • information about your interaction with communications where such tracking is lawfully permitted.

5. How We Collect Personal Information

We may collect personal information:

  • directly from you when you place or attempt to place an order;
  • when you create or use an account;
  • when you contact Client Services;
  • when you complete a website form;
  • when you request a return, refund or warranty service;
  • when you submit a data protection request or complaint;
  • when you subscribe to marketing communications;
  • automatically through our website and permitted cookies or similar technologies;
  • from payment providers involved in processing or verifying a transaction;
  • from fulfilment, logistics and delivery providers involved in your order;
  • from fraud-prevention, security or verification providers where appropriate; and
  • from other service providers where necessary to operate our business.

6. How and Why We Use Personal Information

We process personal information only where we have an appropriate lawful basis for doing so.

Processing and Fulfilling Orders

We may use personal information to:

  • receive and process orders;
  • verify order and payment information;
  • process or confirm payments;
  • conduct fraud or security checks;
  • prepare orders for dispatch;
  • arrange delivery;
  • provide tracking information;
  • communicate with you regarding an order;
  • manage cancellations;
  • manage returns and refunds;
  • provide warranty and after-sales assistance; and
  • resolve order-related enquiries or disputes.

Lawful basis: performance of a contract with you, taking steps at your request before entering into a contract and, where applicable, compliance with legal obligations.

Providing Client Services

We use personal information to answer enquiries, provide product information, resolve problems and provide customer assistance before, during and after a purchase.

Lawful basis: performance of a contract, steps taken at your request before entering into a contract and our legitimate interests in providing effective customer service.

Fraud Prevention, Verification and Security

We may process order, transaction, payment-status, account, device and technical information to:

  • verify transactions;
  • protect customer accounts;
  • prevent fraudulent or unauthorised transactions;
  • detect misuse of our website;
  • protect our systems and services;
  • investigate suspected fraud; and
  • comply with applicable legal or regulatory requirements.

Lawful basis: our legitimate interests in protecting our customers and business and, where applicable, compliance with legal obligations.

Operating and Improving Our Website

We may use technical, usage and transactional information to:

  • operate stalderandreid.co.uk;
  • maintain website security;
  • diagnose technical problems;
  • understand how visitors use our website;
  • improve navigation and usability;
  • measure website performance;
  • improve merchandising and product presentation; and
  • develop our services and customer experience.

Lawful basis: our legitimate interests and, where applicable law requires consent, your consent.

Legal, Accounting and Business Administration

We may process information where necessary to:

  • maintain accounting and transaction records;
  • meet tax and regulatory obligations;
  • manage disputes;
  • respond to lawful requests from authorities;
  • establish, exercise or defend legal claims; and
  • protect our legal and commercial interests.

Lawful basis: compliance with legal obligations and our legitimate interests.

7. Information Required to Complete an Order

Certain personal information is necessary for us to enter into or perform a contract with you.

For example, we normally require sufficient identity, contact, billing, delivery and payment-related information to process and fulfil an order.

If information necessary to complete a transaction is not provided, we may be unable to accept, process or fulfil the relevant order or provide the requested service.

8. Marketing Communications

Where permitted by law, Stalder & Reid may send marketing communications relating to:

  • new arrivals;
  • selected products;
  • watch gifting;
  • seasonal edits;
  • offers and promotions; and
  • other Stalder & Reid news.

We will obtain consent where consent is required by applicable law.

Where permitted under PECR, we may rely on the existing-customer "soft opt-in" only where the applicable legal conditions are satisfied, including providing an appropriate opportunity to opt out when contact details are collected and in subsequent marketing communications.

Marketing emails will include a clear means of unsubscribing.

You may also ask us to stop sending marketing communications at any time by contacting: clientservices@stalderandreid.co.uk .

Opting out of marketing does not prevent us from sending essential transactional or service communications concerning an order, payment, delivery, return, refund, warranty enquiry or other customer-service matter.

9. Cookies and Similar Technologies

Stalder & Reid uses cookies and similar technologies for purposes including operating our website, providing shopping and checkout functionality, maintaining security, remembering preferences and, where lawfully permitted, analytics and advertising.

We use Google advertising and analytics technologies and Meta advertising technologies where these services are configured on our website.

Certain cookies or similar technologies are necessary for website functionality and security.

Non-essential analytics, personalisation or advertising technologies are used only where permitted by applicable law and, where consent is required, after the appropriate consent has been obtained.

You can manage available cookie preferences through the cookie or consent controls provided on our website.

For more information, please refer to our Cookie Policy.

10. Who We Share Personal Information With

Stalder & Reid does not sell customer contact information.

We may disclose personal information where reasonably necessary to organisations that help us operate our business and provide our services.

These may include:

  • Shopify and ecommerce technology providers used to operate our online store;
  • payment providers and financial institutions used to process, authenticate or verify transactions;
  • fulfilment partners involved in preparing or dispatching orders;
  • delivery and logistics providers involved in delivering or returning orders;
  • fraud-prevention, identity-verification and security providers;
  • hosting, technology and IT providers;
  • customer-service technology providers where applicable;
  • email and communications providers;
  • analytics providers, including Google services where configured and lawfully permitted;
  • advertising platforms, including Google and Meta services where configured and lawfully permitted;
  • professional advisers, including accountants, auditors, insurers and legal advisers;
  • banks and financial institutions where necessary in connection with transactions or disputes; and
  • regulators, law-enforcement agencies, courts and public authorities where disclosure is required or permitted by law.

Where service providers process personal information on our behalf, we expect them to process it only for authorised purposes and subject to appropriate contractual, confidentiality, security and data-protection arrangements.

11. Shopify

Our online store uses Shopify ecommerce technology.

Shopify provides technology used to display products, provide shopping and checkout functionality and manage online orders.

As part of providing these services, Shopify may process personal information in accordance with the applicable contractual, privacy and data-protection arrangements governing its services.

12. Payment Providers

Payments are processed through the payment methods and payment providers displayed at checkout.

Payment providers may independently collect and process information necessary to authorise, authenticate, secure and complete a transaction.

Their processing of personal information may also be governed by their own privacy information and applicable legal obligations.

13. Analytics and Advertising

Subject to applicable consent and legal requirements, we use or may use Google Analytics, Google advertising services, Meta advertising services and related technologies to:

  • understand website usage;
  • measure website performance;
  • measure conversions;
  • understand marketing effectiveness;
  • improve advertising campaigns; and
  • present relevant advertising.

These technologies may process information such as:

  • IP address;
  • device identifiers;
  • browser information;
  • website activity;
  • pages viewed;
  • products viewed;
  • shopping interactions;
  • purchase information; and
  • advertising interactions.

Where consent is required by law, the relevant non-essential technologies will not be used until the appropriate consent has been obtained.

14. International Processing and Transfers

PURA VIDA ECOM SOLUTIONS LLC is located in the United States. Accordingly, personal information relating to customers in the United Kingdom may be accessed, stored or otherwise processed in the United States in connection with the operation of Stalder & Reid.

We also use technology, ecommerce, payment, communications, analytics, fulfilment, logistics and other service providers that may process personal information outside the United Kingdom.

Where applicable UK data protection law treats a disclosure or transfer as a restricted international transfer, we take appropriate steps to ensure that a legally permitted transfer mechanism or safeguard is used.

Depending on the recipient and circumstances, these may include:

  • applicable UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved standard contractual clauses;
  • other recognised contractual safeguards; or
  • another legally permitted transfer mechanism.

You may contact clientservices@stalderandreid.co.uk if you would like further information about safeguards relevant to your personal information.

15. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required or permitted under applicable law.

Retention periods may depend on factors including:

  • the nature of the information;
  • whether you have placed an order;
  • the duration of our relationship with you;
  • accounting and tax requirements;
  • warranty and after-sales obligations;
  • fraud-prevention and security requirements;
  • the existence of a dispute;
  • applicable limitation periods; and
  • other legal or regulatory requirements.

Personal information may therefore be retained where reasonably necessary to:

  • administer completed orders;
  • process returns and refunds;
  • provide warranty or after-sales assistance;
  • maintain accounting records;
  • meet tax and legal obligations;
  • prevent or investigate fraud;
  • resolve disputes; and
  • establish, exercise or defend legal claims.

When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

16. How We Protect Personal Information

We use technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • unlawful use or processing;
  • accidental loss;
  • alteration;
  • unauthorised disclosure; and
  • other misuse.

Our website and checkout use encrypted connections.

Payment processing is handled through secure payment technologies and providers made available at checkout.

Access to customer information and business systems is restricted where appropriate.

However, no website, internet transmission or electronic storage system can guarantee absolute security.

17. Your Data Protection Rights

Depending on the circumstances and the legal basis on which we process your information, UK data protection law may give you rights including the following.

Right of Access

You may have the right to request access to personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete personal information we hold about you.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict how we process your personal information.

Right to Data Portability

Where the legal requirements are satisfied, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or request its transfer to another organisation.

Right to Object

You may have the right to object to processing based on our legitimate interests.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

18. Direct Marketing Rights

You have the right to object at any time to the processing of your personal information for direct marketing purposes.

You can unsubscribe from marketing emails using the unsubscribe option provided in the communication.

You may also contact: clientservices@stalderandreid.co.uk .

19. Exercising Your Data Protection Rights

To exercise a data protection right, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.co.uk

You may also contact our UK Representative using the details provided in Section 2 of this Privacy Policy.

We may request information reasonably necessary to confirm your identity before responding to certain requests.

This helps ensure that personal information is not disclosed, changed or deleted at the request of someone who is not authorised to act for you.

We will respond to valid rights requests within the time limits required by applicable data protection law.

Data protection rights are subject to applicable legal conditions and exemptions, and not every right applies in every circumstance.

20. Automated Decision-Making and Fraud Screening

We or our service providers may use automated systems to assist with fraud prevention, transaction verification, payment security and risk assessment.

These systems may analyse transaction, order, payment, account, device or technical information to identify potentially fraudulent, unauthorised or suspicious activity.

Where automated decision-making is subject to specific requirements under applicable data protection law, we will provide the rights and safeguards required by that law.

21. Children's Privacy

Our website and products are intended for a general retail audience and are not specifically directed at children.

We do not knowingly seek to collect personal information from children for marketing purposes where doing so would not be lawful.

If you believe that a child has provided personal information to us in circumstances that raise a privacy concern, please contact: clientservices@stalderandreid.co.uk .

22. Third-Party Websites and Services

Our website may contain links to websites, platforms or services operated independently by third parties.

Stalder & Reid is not responsible for the privacy practices of independent third-party websites or services.

We recommend reviewing the privacy information provided by those organisations before submitting personal information to them.

23. Data Protection Complaints

You may make a data protection complaint to us if you believe that Stalder & Reid or PURA VIDA ECOM SOLUTIONS LLC has not handled your personal information in accordance with applicable data protection law.

Complaints may be submitted electronically to:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.co.uk

You may also submit a complaint through our UK Representative using the contact details provided in Section 2.

Please provide sufficient information for us to understand the nature of your complaint and investigate it appropriately.

We will acknowledge receipt of a data protection complaint within 30 days of receiving it.

We will take appropriate steps to investigate the complaint, keep you appropriately informed where necessary and communicate the outcome without undue delay.

You also have the right to complain to the Information Commissioner's Office (ICO), the United Kingdom's independent data protection regulator.

Contacting us does not remove or restrict your right to contact the ICO.

ICO website: ico.org.uk

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business operations;
  • our website;
  • our technology or service providers;
  • our products or services;
  • applicable legal or regulatory requirements; or
  • our data protection practices.

The most recent version will be published on this page.

Where appropriate, material changes may also be communicated through the website or by other reasonable means.

25. Contact Us

For questions about this Privacy Policy, your personal information, a data protection complaint or your data protection rights, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.co.uk
Website: stalderandreid.co.uk

Data Controller:
PURA VIDA ECOM SOLUTIONS LLC
3028 Frontier Ave NE
Albuquerque, NM 87106
United States

UK Representative:
Rodrigo Laimer Schmitt
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
Email: clientservices@stalderandreid.co.uk

Last updated: September 2026